This was my first ghee purchase ever. I had never heard of ghee before, but I found it whilst I was looking for something with a high smoke point for my stove top popcorn maker. After reading about this ghee and reading so many of the enthusiastic reviews, I decided to order it. Thirty-two ounces seems a lot of ghee for one person, but it is good for one entire year, and I normally use quite a bit of butter/margarine each month, so I think I can use it up within a year and maybe sooner.The jar was very well wrapped, even aesthetically wrapped, and it came in a nice, sturdy box that is entirely reusable once the jar is empty---I plan to store the jar in the box inside my cool, dry, dark pantry. (In fact, the jar itself is of such nice quality that I plan to reuse it once I have used up the ghee.) I expected it to arrive wrapped well enough to withstand the journey, but this was almost wrapped like a gift and was a lot of fun in the unwrapping to my surprise. There was a date label on the lid to tell me exactly how long I could reasonably expect to use it, too, so I need not try to remember exactly whence I purchased it. I love the large, heavy jar it come in. I am so sick of everything coming in plastic containers these days whence glass is so much nicer in so many ways.Once I unwrapped my jar, I could not wait to try it, so I popped some bread into the toaster. A minute or two later my toast was ready for the ghee. I opened the jar and sniffed. It smelt quite fresh and nice---nothing at all chemical about it---and, it was a lovely buttercup yellow colour. I spread it on my toast and took a bite. YUM!!! This is delicious!!! I cannot wait to try it in my popcorn popper as well as in cooking veggies, etc., etc.I am very pleased with my purchase of Ancient Organics ghee and will purchase it again in future. Yes, at first glance, $35 (shipped) seems expensive for a jar of "butter," but the quality of this product is so much better than the usual margarines/butters purchased at the market, and if you divide the cost by fifty-two weeks in a year, it breaks down to sixty-eight cents a week or $2.72 a month, which is about as much as I spend on one small, plastic tub of margarine at Wal-Mart. So, is this a good dea?l?! I would say so!!!I also LOVE the fact that it is made from the milk of cows that are grazed on good grasses and are never treated with drugs and/or confined to feed lots as I LOATHE factory farming. Using these sorts of products leaves my conscience free that I am not supporting an industry that factory farms animals for any purpose. The old saying "you are what you eat" is true on so many levels, and I feel good eating this ghee.I definitely recommend this ghee. Just try it. You will not be sorry. Oh, I also later found it on the manufacturer's website in smaller sized jars, so if you are really nervous about the purchase, try a small bottle for around $12 first. However, I think you will love it enough to want the thirty-two ounce jar the second time around. If you have a family or two or more, and you cook with butter and use it on toast, popcorn, etc., then I have no doubt that you can easily use up a thirty-two ounce jar in less than a year and maybe in as little as six months or less. It just depends on how much butter/margarine you normally use each week.